Re: @d:tech World - The Experts' Secrets of Viral Success
ALEC ELLIS <alece_at_glopro.com> WROTE:
> The little picture is "how much will it make this
> week", where that larger picture is in 12 months how
> many subscribers will I have , and how many 100's of
> millions am I going to sell this dam thing for.
TO WHICH JANET ATTARD REPLIED:
> That's also the philosophy that's behind a whole lot of
> dot-com failures this year. One reason is that it is
> never as easy to reach those hundreds of millions as
> anyone thinks. The business plan is the key, but if
> anyone expects to stay in business it had better be
> based in reality and have some expectation of reaching
> profitability in a reasonable period of time.
One of things apparent from the large number of
spectacular dot-com failures this year is that a
business plan is not enough. Anyone who read IPO
prospecti from those no longer in business saw great
business plans, beautifully prepared, with eventual
projections of profits.
The more necessary factor seems to be having a viable
business concept and advertising it in such a way that
produces enough business to have profits, but not so
much as to result in waste. More dispersion and fewer
repetitions.
Reaching millions is easy with a large dose of TV
advertising, bringing them around is something else
altogether.
Although lightning strikes occasionally, it is foolish
to think that the average new online business can
generate in a brief period the same kind and size of
loyal following that took Wal-Mart or Sears generations
to achieve.
People who want internet success from operating an
online business or providing internet advertising and
services must provide a real, measurable product or
service that satisfies a need in the mind of the
customer, not just a desire on the part of the provider
to get rich quick.
Regards all,
John Gaskill
gm_at_info-central-usa.com
Received on Thu Nov 23 2000 - 08:29:36 CST
