Re: Online visual advertising
PAUL TITZE <info_at_wizlab.com> WROTE:
> I went to your website and must say I wasn't too
> impressed with your 145Kb flash banner ad. A 3D person
> jumpimg in the air might look cool but banner ad
> serving agencies and webmasters won't allow it on their
> websites. We have been making flash banner ads for a
> month now and received our first Australian customer
> recently. Not only are our flash banners less then 20Kb
> but they come with an advanced preloader, onClick sound
> effect and have banner design elements for high CTRs.
Paul,
The file size is essentially not the issue here. So
long as the animation/audio loads instantly, which
KKMGI's (http://www.kmgi.com) does, then the banners or
Webmercials do not have a detrimental effect on the
website. Furthermore, we are working closely with ad
serving agencies and webmasters who DO allow KMGI type
ads on sites. Webmasters are now realising that they
have to get away from the traditional 12K maximum file
size rule if they want their advertising to be
effective. It's similar to the emergence of digital TV.
If users want an increased interactive experience,
certain modifications have to be made and accepted
(it's called 'the future'!). Rich media is one of the
new methods of advertising online and HTML banners will
soon be cast aside as their effectiveness continues to
dwindle.
Regards,
Nik Entwistle
Managing Director
To22.com
http://www.to22.com
in association with KMGI.com
http://www.kmgi.com
Tel: +44 (0)113 2787870
Mob: +44 (0)7785 993301
Fax: +44 (0)113 2788067
Received on Wed Nov 29 2000 - 10:11:47 CST
