Re: @d:tech World - The Experts' Secrets of Viral Success
HEATHER ASHLEY WONDERFUL <nitsug953_at_n2trouble.com> WROTE:
> This came up in another discussion list. Dot coms are
> failing a lot because they work on projections of
> profit, and then spend accordingly, and the projections
>
> didn't come through in reality. They spent their
> projected profits on advertising.
Dot coms fail because they spend more than they earn.
Business 101-A. Dot coms fail because they don't make
or sell anything anyone wants to purchase. Business
101-B.
> Pets.com (example again) reached millions of people,
> and they only ended up with something like a half a
> million customers.
Which should be more than enough customers to make a
profit.
> I think the dotcom failures won't reach the "mom & pop"
> dotcoms as severely, as when there are only one person
As long as dot coms place more importance on finding
customers instead of investors; diligently control
costs while increasing revenue, and operate within
their margins.
The lesson is not about the "Internet bubble" or any
other tripe in print. Fact is, it takes more than an
MBA from Harvard to start and run a successful
business.
Oh, and media pundits make lousy customers. Listen only
to your customers.
Sincerely,
Andrew Dubinsky
Received on Thu Nov 30 2000 - 09:38:43 CST
