Re: Online visual advertising
PAUL TITZE <info_at_wizlab.com> WROTE:
> I went to your website and must say I wasn't too
> impressed with your 145Kb flash banner ad. A 3D person
> jumpimg in the air might look cool but banner ad
> serving agencies and webmasters won't allow it on their
> websites.
TO WHICH NIK ENTWISTLE REPLIED:
> It's similar to the emergence of digital TV.
> If users want an increased interactive experience,
> certain modifications have to be made and accepted
> (it's called 'the future'!). Rich media is one of the
> new methods of advertising online and HTML banners will
> soon be cast aside as their effectiveness continues to
> dwindle.
The internet is not television and will not become
television.
Many are attempting to meld the technologies neglecting
the philosophy of the web and it's culture:-) This is
were the next dot.com failures will come from. those
desperately trying to force browsers to view "push
ads". They will fall and flash or rich html banners
will indeed survive.
We are entered a more 'real" phase is all that is
happening and those earlier "blindly financed" dot.coms
just don't have the bucks to place ads blindly, thus
the decrease in ad placements and rates. Perhaps there
will be a separation, as there is now, webtv users for
example represent the television crossovers, but is
this the growing part of the web. Is this were the
"magic" is?
I really believe that we will see attempt after attempt
to meld all the technologies, which seems natural to
the technologists amongst us, but the end result will
probably be much as we have now.
Those attracted to the internet are attracted by the
freedom of the internet. In my 5 years I cannot tell
you how many AOL users I have known especially in the
earlier years , that after a few months went to an
independent ISP as they felt they were restricted by
their aol access. AOL in fact changed their philosophy
on this as compared to the early days when they
attempted to redefine the internet to mean AOL and
almost trapped browsers inside their sites. They have
learned to do it right now, and they know content is
what will drive the internet. As evidence I point to
the Time Warner /AOL consolidation.
I suppose if your focus is solely on ads, and how many
people click or do not click it becomes easy to
mis-understand what is really happening.
Gary Middleview
Homepagers
Received on Fri Dec 01 2000 - 08:59:47 CST
