Re: what do advertisers want

From: Kenney Hackworth <hackworth_at_traderonline.com>
Date: Mon 04 Dec 2000 11:27:35 -0500

DANIEL WILSON <admin_at_progressiveideas.org> WROTE:
> Hi, I am currently desigining an Ad Network script.
> I am currently publicly beta testing the script with
> great success on most of it.

As an advertising sales professional, I try to stay on
top of ad serving needs with regards to delivery and
CTR. A recent report from Engage, www.engage.com ,
shed some light on the subject for me.

There is an ever present struggle between CPM and CPC
campaigns. For those who are also stuck in this ad
dollar war, read the "Study Reveals That Viewing of
Online Ads Alone, Regardless of Click-Through, Leads
To Sales
http://www.engage.com/press_room/viewpress.cfm?urlcode=111300oar "
article. I found it to be very informative.

Best regards,
Kenney Hackworth





Received on Mon Dec 04 2000 - 10:27:35 CST