Keywords or key phrases?

From: Kevin English <kenglish_at_littlefan.com>
Date: Wed 06 Dec 2000 15:03:25 -0500

Hi, I've been lurking on this list for a couple of
months now, and have gleaned a lot of really good
information! My question is probably pretty basic, but
here goes: Am I better off promoting phrases or
individual words in my keywords? We're a brand new
company trying to increase business through search
engines... and we've just started getting some hits
from a couple of search engines (AOL & NBCi), but they
are from very specific sets of keywords. For example,
if a customer enters "children sport apparel" they're
likely to find us - but it seems that unless they type
in pretty much exactly what our keyword phrases are, we
fall way down (or off!) the list.

In all cases I have phrases first in my keywords...
would I be better off using individual words (e.g.
"children, sport, apparel" as opposed to "children
sport apparel")? Please forgive me if this has already
been covered by the group... but I'm just starting out
and want to make sure my keywords are as effective as
possible!

Thanks,

Kevin English
LittleFan.com
Apparel & Gifts For Your Little Sports Fan





Received on Wed Dec 06 2000 - 14:03:25 CST