Has the INTERNET killed the PR star?

From: Jason Kurtenback <kurtenback_at_hotmail.com>
Date: Fri 08 Dec 2000 13:42:39 -0500

Wondering if anyone has seen PR types adjust their
techiques over the past few years. My experience is
that PR is stuck in the dark ages.

A recent study completed by Integrated Marketing &
Technology Strategies on behalf of the Council of
Public Relations Firms offers insight into the PR
industry_s lack of appreciation of the internet and its
sometimes negative perception of the net.



Received on Fri Dec 08 2000 - 12:42:39 CST