Re: Banner ads are dead, long live online advertising

From: Tiffany Hunter <Tiffany_Hunter_at_BMCMedia.com>
Date: Mon 11 Dec 2000 14:25:03 -0500

RICHARD SELTZER <seltzer_at_samizdat.com> WROTE:
> Please take a look at my article about "Banner ads are
> dead, long live online advertising" at
> http://www.samizdat.com/puzzle.html and a related
> article at http://www.samizdat.com/puzzle2.html
>
> I believe that creative alternatives -- such as Java
> Puzzle Cards -- have interesting potential. I'd like to
> hear your reactions to the articles and your ideas
> about puzzle cards and other possibilities.

Banner ads are alive and kicking, just misunderstood!
Have a read of this article at:

http://adlab.bmcmedia.com/Articles/misund.htm

It is not the actual banner ad that has become
outdated, but the method of measuring the banner ad and
how effective it is that must be readdressed. Whilst
new creative always has potential, there is no need to
discount the 'original' banner ad.

Tiffany Hunter
Project Co-ordinator
Adlab, a division of BMCMedia
Level 6, 19-31 Pitt St
Sydney
Ph: 9240 2327
Fax: 9252 0844





Received on Mon Dec 11 2000 - 13:25:03 CST