banner alternatives

From: Cezar Calligaris <cezar_at_dpto.com.br>
Date: Wed 13 Dec 2000 11:37:04 -0500

There are alternatives, but banner is still the king of
on-line advertising. Instead of new advertising
formats, we can see banners in new sizes (for example,
600 x 60), with new features (sound, movement, etc.)

Questions:

1) Mouse cursor, intersticial, sponsorship, pop-ups:
does anybody remember (with URLs or examples)
alternative on-line advertising formats?

2) Does anybody have, based on research or feeling,
information about what people think of on-line ads?
What bothers the site visitor and what gains his
sympathy?

3) Sites usually measure their audience with software
that doesn't allow alternative ad formats. How can ad
software houses, agencies and vehicles solve this
problem?





Received on Wed Dec 13 2000 - 10:37:04 CST