Re: Calculating CPM

From: Robert Eisenhauer <reisenhauer_at_digitalroot.com>
Date: Thu 14 Dec 2000 11:46:44 -0500

DARREN LAWRIE <djlawrie_at_bandwidthplace.com> WROTE:
> As our page views grow I am looking for some way
> to assess what a reasonable CPM would be

Well, Darren, you and everybody else. Unfortunately,
with supply increasing and demand headed due south,
CPMs have been deflating for months. All I ever hear
is "Nobody pays rate card anymore." Networks pay next
to nothing for inventory these days. Your best bet is
to identify what about your audience would be desirable
to a publisher, and try and sell yourself. This is
time-consuming, though, and can drive you crazy,
because a lot of others like you are thinking the same
thing.

Best regards,
R.D. Eisenhauer
digitalroot.com
reisenhauer_at_digitalroot.com
646.486.8285
performance-based marketing specialists





Received on Thu Dec 14 2000 - 10:46:44 CST