Re: banner alternatives

From: Paul Titze <info_at_wizlab.com>
Date: Fri 15 Dec 2000 12:50:10 -0500

CEZAR CALLIGARIS <cezar_at_dpto.com.br> WROTE:
> There are alternatives, but banner is still the king of
> on-line advertising. Instead of new advertising
> formats, we can see banners in new sizes (for example,
> 600 x 60), with new features (sound, movement, etc.)

Not likely to happen as webmasters would find 600 pixel
width banners too intrusive.

> 1) Mouse cursor, intersticial, sponsorship, pop-ups:
> does anybody remember (with URLs or examples)
> alternative on-line advertising formats?
>
> 2) Does anybody have, based on research or feeling,
> information about what people think of on-line ads?
> What bothers the site visitor and what gains his
> sympathy?

Some people get frustrated if when they click on the
banner they loose the original page they were looking
for, that is why it's important that the advertiser's
site is loaded in a new window. Deceptive "windows
popup" banner ads like "This application has caused an
illegal operation, click here to continue" is a no go.

> 3) Sites usually measure their audience with software
> that doesn't allow alternative ad formats. How can ad
> software houses, agencies and vehicles solve this
> problem?

Most major ad serving agencies now support rich media
and alternative banner ad formats, others are following
suite.

Cheers, Paul Titze.
WizLab
http://wizlab.com





Received on Fri Dec 15 2000 - 11:50:10 CST