Re: Branding and marketing

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 15 Dec 2000 13:36:22 -0500

BOB RIOS <brios_at_xspot.com> WROTE:
> I'm doing some research for a project. And one of the
> things I need to do is to find a site that will give me
> some ideas on branding. The few details that I have for
> the product that we're developing is an application
> used for the internet. When it comes to branding what
> kinds of things do you think of. What comes to mind for
> me is print (which may include, brochure, sales
> literature, newsletter, collateral materials) Online
> marketing, press releases, testimonials, slogan, logo,
> TV Radio, Out door/Transist, standards manual, direct
> mail etc....
>
> Do you have any sites or ideas????

Whoa! Letter-high fastball here: if you check out
http://www.rofbrankel.com, you'll find a veritable
cornucopia of branding, including articles and "before
and after" case studies.

All free.

Rob Frankel, http://www.robfrankel.com
Big Time Branding Guy and Author of "The Revenge of
Brand X: How to Build A Big Time Brand on the Web
or Anywhere Else" & "The Frankel Tapes -- Volume One"
on sale now at http://www.revengeofbrandx.com





Received on Fri Dec 15 2000 - 12:36:22 CST