Re: Online Casino Exit Traffic

From: Leslie White <lesliew_at_greenhills.net>
Date: Thu 21 Dec 2000 10:38:32 -0500

LOURDES DE LLANO <ads_at_newparadigmmedia.com> WROTE:
> They want to work with advertisers that want to go
> beyond the banner and are more inclined to
> interstitials (Flash) or other sort of Rich Media ads.
> What is a reasonable rate to charge for Interstitial
> ads?

Lourdes -

Think of it this way. Regular web-building software
will cost your company about $100 to $200 to make
banner ads for them. $300 if it's a high end software.
Macromedia Flash Director software, which will be
needed to make the media-rich ads, will cost your
company about $900 to purchase. So considering the
difference in the price of tools you need to make the
different content for each campaign, take what you
would regularly charge them for banner ads and multiply
it accordingly. Media-rich flash content is more
expensive on the front end, and it's also much more
time consuming to create. So you'd be surprised how
much you can charge for it. Good luck, and use your
own best judgment considering your specific client.

--Leslie White
Heartland Web Creations





Received on Thu Dec 21 2000 - 09:38:32 CST