online-ads] Re: Branding and marketing

From: Christian Sarkar <Christian_Sarkar_at_bmc.com>
Date: Fri 22 Dec 2000 13:44:36 -0500

BOB RIOS <brios_at_xspot.com> WROTE:
> I'm doing some research for a project. And one of
> the things I need to do is to find a site that will
> give me some ideas on branding. ...
>
> Do you have any sites or ideas????

TO WHICH LARRY RAUBACH <larryraubach_at_hotmail.com> REPLIED:
> In my opinion Bob, branding per se isn't just an idea -
> it's a philosophy - one that eminates from the top
> down and is a long term commitment. It's not about
> cheap tactics like sock puppets or Super Bowl ads. If
> you want some ideas on branding look deep into your
> organization and its customers. Find ways to service
> them as best you can and at any and every point of
> customer contact.

I agree strongly w/ Larry in the previous message- your
brand is your customer experience. See a free paper
from Patricia Seybold on benchmarks for a branded
customer experience. The site is
http://www.qualityofexperience.org

There's also a controversial interview w/ Regis McKenna
you may be interested in at
http://www.business2.com/content/magazine/marketing/2000/10/30/21541

Take care,
Christian
nerd/editor-in-chief
http://www.agilebrain.com





Received on Fri Dec 22 2000 - 12:44:36 CST