Re: Radio promotion (or Poppa' Joe and his Magic Bag of Brushes)

From: Rob Frankel <rob_at_robfrankel.com>
Date: Fri 22 Dec 2000 14:26:24 -0500

MICHAEL HILES <mhiles_at_mailhat.reachusa.com> WROTE:
> The Internet is a passive sales tool. It's always
> there, waiting for you to log in and look around. It's
> the ultimate in window shopping. But it can't grab you.
> It can't CLOSE A SALE. Even with aggressive brand
> marketing, it still can't look you in the eye and ask
> you for the business. This still takes an unabashed
> sales person...a HUMAN BEING.

And there you have it. This is the core of the
successful brand today that, for some reason, everyone
overlooks. There's absolutely no reason why you can't
mesh the two to synthesize a new form of branding,
which takes the best of both worlds. I kid you not,
it really works.

Rob Frankel, http://www.robfrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X: How to
Build A Big Time Brand on the Web or Anywhere Else" & "The Frankel
Tapes -- Volume One" on sale now at http://www.revengeofbrandx.com





Received on Fri Dec 22 2000 - 13:26:24 CST