Re: Creative Approach to Banners
TOD FOLEY <info_at_whatyouget.com> WROTE:
> This is a follow-up to the "Banner Alternatives"
> thread, but it really has more to do with "Alternative
> ways of using banners".
[snip]
> The current distribution page for BannerBorders is
> located at http://www.whatyouget.com/bannerborders/
[snip]
> ideas about mounting banners in new ways. Given that
> many people are predicting the death of banner ads and
> the declining state of clickthroughs in general, we've
> decided that this experiment is worth it. I believe
> creative approaches like this might rejuvenate the
> whole prospect of banner advertising.
Hi,
Although I agree with Tod that new creative approaches
should always be tested out to improve banner ad CTRs,
these banner borders seem to me are too big and take
too much space in the page. There's also an extra
waiting time to download the extra graphics for the
borders. I wonder how webmasters would feel having this
in their websites?
I think the better solution is to concentrate on the
banner ad creative itself using interactive incentives
for example to get the user to click on the banner.
Inbanner flash/java based compact games for example can
be highly successfull. We are currently working on
very compact <20Kb flash banner ads which have gaming
capabilities, at least if the viewer is bored with the
website, he might have fun shooting down a few alien
ships and break the current score record.
Cheers, Paul Titze.
WizLab
http://wizlab.com
Received on Tue Dec 26 2000 - 21:30:55 CST
