MARTYN EMERY <martyn_emery_at_hotmail.com> WROTE:
> Every now and again a Japanese phenomina sweeps the US,
> I would really be interested to hear from anyone on
> the list who is involved in evaluating or creating
> i-mode applications or marketing campaigns for the US
> or global marketplaces.
Mr. Emery,
We've been working with i-mode prototypes (DoCoMo) for
the last 4 or 5 months now developing cross-platform
interactive marketing technologies.
Personally, I think with the introduction of these
phones to the US marketplace we will see an explosion
of wireless interactive marketing activity. The
current WAP enabled phones do not allow as much
creative flexibility with colorless, 3 or 4 line
screens. The DoCoMo equipment not only allows for full
motion/color video, but interactivity unparalleled to
the current WAP.
I believe the key to successful marketing within the
wireless space is the ability to provide this vivid
interactive experience, as opposed to a text-based
marketing message with little to no interactivity.
Without an entertaining or enriched experience current
wireless initiatives are no different than 2-way text
pagers. DoCoMo presents a much better marketing
vehicle that I think will catch the interest of
advertisers in big ways.
Regards,
R.J. Pauloski
Vice-President of Sales
TargetNet.Com Inc.
Phone: 888-711-4479 x 902
rjp_at_targetnet.com
http://www.targetnet.com
Received on Fri Dec 29 2000 - 12:19:30 CST
