Re: New girl on the block

From: Frank Catalano <frank_at_frankcatalano.com>
Date: Tue 02 Jan 2001 14:33:52 -0500

CORRINA ROGERS <rogers_at_pinpoint.com> WROTE:
> I would love to find *one* valuable
> source which gives the basics, i.e.
> language, definitions, rules of thumb,
> etc. An Online Marketing for Dummies
> would be great!!

Corrina,

Internet Marketing for Dummies was just published this
month by Hungry Minds (formerly IDG Books Worldwide);
it's a thorough revision (25-50%) of Marketing Online
for Dummies, including new chapters on Internet
advertising and Internet PR. (I'm co-author with Bud
Smith.)

While this book isn't appropriate for expert marketers
(unless they want a refresher course), it is designed
for novice online marketers who want a good, practical
overview of Internet marketing, how it dovetails with
offline marketing, and it provides guidance on how to
do just enough strategy so a marketer knows why they're
doing what they're doing.

There are also many other good, basic Internet
marketing and general marketing books (for the latter,
I always like to recommend the classics by Ries and
Trout -- thoroughly readable, and very relevant). But
when it comes to Internet marketing, make sure you buy
a book that's relatively recent -- stats and rules of
thumb get outdated very fast.

Frank Catalano
Principal, Catalano Consulting
Co-author, Internet Marketing for Dummies
frank_at_catalanoconsulting.com
www.catalanoconsulting.com





Received on Tue Jan 02 2001 - 13:33:52 CST