Re: Generating income via ads

From: Matt Mickiewicz <matt_at_sitepoint.com>
Date: Tue 02 Jan 2001 14:41:43 -0500

MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:
> Maybe this is a good time to open a dialogue on this
> list for establishing some guidelines. How about
> the following table. What do people here think?
>
> In terms of page views per month:
>
> 100,000 $5 CPM
> 250,000 $10 CPM
> 500,000 $15 CPM
> 750,000 $20 CPM
> 1,000,000 $30 CPM
> 2,000,000 $50 CPM
> 3,000,000 $75 CPM<

Why would the CPM rates increase as the number of page
views a site receives increases? Does the fact that
you're buying 10,000 ad views out of 100,000 vs. 10,000
ad views out of 3,000,000 justify a $50 vs. $750
expenditure? In either case you're getting the same
exposure.

If you happen to be buying 100% of a sites inventory,
if anything, the CPM rate should decrease as the size
of your buy increases.

Matt Mickiewicz
SitePoint Network
http://www.sitepoint.com

Helping Business Grow Online!
Ph: 604 716 4638





Received on Tue Jan 02 2001 - 13:41:43 CST