Re: Generating income via ads
MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:
> Maybe this is a good time to open a dialogue on this
> list for establishing some guidelines. How about
> the following table. What do people here think?
> In terms of page views per month:
> 100,000 $5 CPM
> 250,000 $10 CPM
> 500,000 $15 CPM
> 750,000 $20 CPM
> 1,000,000 $30 CPM
> 2,000,000 $50 CPM
> 3,000,000 $75 CPM<
Why would the CPM rates increase as the number of page
views a site receives increases? Does the fact that
you're buying 10,000 ad views out of 100,000 vs. 10,000
ad views out of 3,000,000 justify a $50 vs. $750
expenditure? In either case you're getting the same
If you happen to be buying 100% of a sites inventory,
if anything, the CPM rate should decrease as the size
of your buy increases.
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Received on Tue Jan 02 2001 - 13:41:43 CST
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