Re: Branding and marketing
MARK MYERS <mmyers_at_loislaw.com> WROTE:
> Branding is a form of what is known in the political
> world as the "expectations game." What do the customers
> (voters) want? how do they want it? what do they really
> expect? The key to building a brand is to affiliate
> your organization with tangible and intangible things
> the customers want, give those things the way the
> customers want, and exceed their expectations for those
> things.
That's not a definition of "marketing" it is a
definition of "customer service". Now, I happen to
agree that you only get one chance to make a first
impression and that it had better be a good one. No
company was ever sucessful with good marketing and poor
customer service. The more I hear about "branding"
from this list and the i-branding list the I think that
branding experts like the rest of us have realized that
good customer service sells and sells well. It is the
backbone of any successful company. "Search for
Excellence" said it 20 years ago (oh my God, I am old!)
and it is still true today.
Havah Hope
Internet Alliances Manager
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Received on Wed Jan 03 2001 - 11:05:03 CST
