Re: Generating income via ads

From: Michael Martinez <Michael_at_xenite.org>
Date: Thu 04 Jan 2001 10:22:27 -0500

MICHAEL MARTINEZ <Michael_at_xenite.org> WROTE:
> Maybe this is a good time to open a dialogue on this
> list for establishing some guidelines. How about
> the following table. What do people here think?
>
> In terms of page views per month:
>
> 100,000 $5 CPM
> 250,000 $10 CPM
> 500,000 $15 CPM
> 750,000 $20 CPM
> 1,000,000 $30 CPM
> 2,000,000 $50 CPM
> 3,000,000 $75 CPM<

TO WHICH MATT MICKIEWICZ <matt_at_sitepoint.com> REPLIED:
> Why would the CPM rates increase as the number of page
> views a site receives increases? Does the fact that
> you're buying 10,000 ad views out of 100,000 vs. 10,000
> ad views out of 3,000,000 justify a $50 vs. $750
> expenditure? In either case you're getting the same
> exposure.

The chart above is based on some examples I've found on
the Web and my own feeling on what a tolerable limit
should be. But my "feeling" is hardly an educated
one. The progression implies a value in increasing
traffic but a ceiling on what is affordable.

> If you happen to be buying 100% of a sites inventory,
> if anything, the CPM rate should decrease as the size
> of your buy increases.

That would seem reasonable, but I doubt I would be able
to figure negotiation into the chart. At least, I'm
still learning about this as I go along. I was hoping
for dialogue, as I know a lot of people do ask for
this kind of information.

Science Fiction and Fantasy info_at_xenite.org
The Internet Authors Network: Who hears about YOUR book?
http://www.xenite.org/internet_authors/
XENITE.org





Received on Thu Jan 04 2001 - 09:22:27 CST