Re: Banner ads vs. sponsorships...one more time

From: Jim Novo <jimnovo_at_sprintmail.com>
Date: Thu 04 Jan 2001 11:06:03 -0500

DERROL D. MOORHEAD <DDM_at_mgma.com> WROTE:
> I have read with great interest the last few months,
> everyone's take on banner advertising, is it dead or
> not, are sponsorships replacing banners, etc. My
> question is this: Can anyone point me to a site (or
> sites) where they are doing sponsorships successfully?

ClickZ is probably one of the better, though more
complex examples of sponsorship and also has a lot of
content on this subject. Search their archives for the
word "sponsorship":

http://www.clickz.com

In particular, see a recent series by Richard Hoy on
"How To" set your site up for the sponsorship model:

http://www.clickz.com/cgi-bin/gt/article.html?article=2935

Also see articles by Andy Bourland, ClickZ's publisher,
for detailed discussions of the sponsorship model - you
can search the article archive by author.

Hope this helps!

Jim Novo mailto:jim_at_jimnovo.com
Customer Valuation, Retention, Loyalty
Author:Turning Customer Data into Profits
http://www.jimnovo.com





Received on Thu Jan 04 2001 - 10:06:03 CST