Re: Sales and color backgrounds

From: Alexis Brown <agbrown_at_fastclick.com>
Date: Fri 05 Jan 2001 12:33:50 -0500

MITCH BUPP <mbupp_at_email.msn.com> WROTE:
> I wanted to know the effect of color backgrounds on
> sales? If I design a store front or web page that has
> a saturated red background verses a white or blue
> background...What effect does this have on sales ..I
> know that some basic design principals that apply to
> e-commerce, but there are always exceptions.

Hi Mitch,

My opinion is the easier it is to navigate, visualize
and purchase your products, the better! However, if
you're looking for an expert's opinion, I've found
some of Jim Sterne's books really insightful about
these kinds of things--I believe his site is
www.targeting.com.

Good luck,
Alexis Brown
Marketing Manager

Fastclick: Accelerating Online Success
Email: agbrown_at_fastclick.com
Phone: 805 964-2266
Web: http://www.fastclick.com





Received on Fri Jan 05 2001 - 11:33:50 CST