Re: Ouch! - From 60% to 40% (any actual experiences?)
WAYNE BROWNING <info_at_homepagers.com> WROTE:
> I for one hope you find yourself going the way of other
> dot.coms. We as publishers, I speak for myself, do far
> better outside the net you aggressively tried to cast
> back just a few months ago, and will continue to do so
> with small infrastructure and a bottom line that is in
> the black:-)
We've had several companies contact us with an interest
in selling our ad inventory, at cpm estimates that
after commissions were paid, would mean we got half to
40% (depending on what company) of what we can get on
our own. (That assumes ads were actually sold for the
ranges mentioned.) What I'm wondering, is what other
small site's actual experiences have been on switching
to outsourced sales. Were there any cost savings? Did
more of the inventory sell? Were promised cpm ranges
actually achieved? Did having someone else sell ads for
you actually free up time so you could spend it on
other parts of your business? Or were you better off
selling your own inventory?
Janet Attard, author
- The Home Office and Small Business Answer Book
- Business Know-How: An Operational Guide for Home-Based
and Micro-Sized Businesses
Start, Grow and Manage Your Business with help from
Business Know-How(sm)
http://www.businessknowhow.com
AOL Keyword, Business Know-How
Received on Fri Jan 05 2001 - 12:01:48 CST
