Re: Banner ads vs. sponsorships...one more time

From: Kyle Yamnitz <c598249_at_showme.missouri.edu>
Date: Mon 08 Jan 2001 10:45:05 -0500

DERROL D. MOORHEAD <DDM_at_mgma.com> WROTE:
> Rather than re-inventing the wheel, I would like to
> find out how others have made the change, what pitfalls
> to avoid, how sponsorships have been handled on the
> website, what is included in the sponsorship package
> and any other advice that I could get? I appreciate any
> and all help I can get. Thanks.

Hello Derrol,

I just thought I would mention my own new sponsorship
strategy that I have had several advertisers very
interested in. Under my model, advertisers can place
their own appropriate articles on my site for free.
However, they must also pay for a minimum purchase
banner campaign throughout the time that the article
is up. They would also pay for clicks from the
article to their site. Although I just came up with
this idea recently, and the results are as yet
unknown, I expect it to perform well. It will help
make advertising on my site sound more lucrative and
thus help me recruit more advertisers, and it will also
provide additional content for my site.

Take care,
          Kyle Yamnitz
          EdScope, L.L.C.
          Expanding the Scope of Education:
                http://www.EdScope.com





Received on Mon Jan 08 2001 - 09:45:05 CST