Specialized mini-markets

From: Walt Dibbern <dibbern_at_dibbern.com>
Date: Mon 08 Jan 2001 11:04:03 -0500

Are advertisers interested in specialized mini-markets?

We're new comers to the realm of advertising, and
wondering if the lists experienced and wise members
might provide a little insight to our question.

To our limited knowledge, large advertisers are looking
for sites with ultra high traffic: millions of visitors
a month. Our situation is much smaller -perhaps 2 or 3
thousand a month- but very highly qualified: each
viewer has arrived on the page(s)by taking specific
actions that filter the really interested from the
casual lookers.

Our mini groups of visitors are aggregated from
multiple sites that serve a subset of travel markets.
For instance, a group might be "men who have visited
one or more North Woods fishing resort web sites, and
have signed up for delivery of brochures, rate cards,
etc." We believe its very likely that this group will
purchase resort travel to Ontario, Alaska, or Minnesota
within the next year, and are good prospects to buy
fishing tackle, outdoor clothing, and other specialized
products.

Similiar groups cover other markets: Caribbean, skin
divers, dude ranch travelers, to name a few.

Names and email addresses would be available (opt-in)
for follow up campaigns.

What we're asking is: will advertisers take a look at
tiny audiences if they're highly qualified? Is there a
trade between quality of audience and just jumbo
numbers? Or do they consider only tens or hundreds of
thousands of impressions?

Thanks in advance for any thoughts you throw our way.

Walt and Jo Dibbern
QuickBrochures - impress your customers while cutting your costs

http://www.quickbrochures.com
email: dibbern_at_dibbern.com
Dibbern & Dibbern
Walt and Jo Dibbern
QuickBrochures.Com





Received on Mon Jan 08 2001 - 10:04:03 CST