Re: Monitoring online advertising

From: David Van der Merwe <david.vandermerwe_at_eyescream.com>
Date: Tue 09 Jan 2001 16:07:30 -0500

KATIE BROOME <katieb_at_blitz.co.uk> WROTE:
> I have been looking at various companies who offer an
> online ad monitoring service. What are the key elements
> of such services? The number of sites monitored on top
> of the home page? The accurate calculation of ad
> campaigns? If you could list the top five requirements
> for a good service, what would they be?

Katie,

Some key elements to look for are:

Reliability. The last thing that you would like to see
occur is your monitoring to go down midway through your
campaign and stats lost.

Scalability is a vital element to consider too. You
would and should be able to monitor many sites and
creative elements at once, allowing optimization while
your campaign is running.

Post-click data can be the most important issue for
some advertisers. If you have a specific goal in mind,
such as a download or registration, you'll want to see
where users drop off in the sign up process and
optimize those pages accordingly.

Accessibility. An interface available through a web
browser is vital to giving you real time data on the
advertising you are monitoring. You should also have
minimal time consumption implementing or installing the
service.

Regards,
David

david vandermerwe, account services 503/292-6987 x246 phone
mailto:david.vandermerwe_at_adtagger.com 503/296-0945 facsimile
          real results. real knowledge. real return.
                       portland, oregon usa
                   < http://www.adtagger.com >





Received on Tue Jan 09 2001 - 15:07:30 CST