Re: Ouch! - From 60% to 40%

From: Wayne Browning <info_at_homepagers.com>
Date: Wed 10 Jan 2001 10:26:37 -0500

DAVE CLARK <mediadc_at_email.msn.com>WROTE:
> I believe that too high expectations, the "greed
> factor," and a little cart-before-the-horse all
> contribute to the change in Engage's policy. They may
> not be running in the black (as you seem to suggest)
> and there is some greed (they would call it profit
> motive).

Exactly correct in your conclusions here. Engage is
indeed looking at their own bottom line. But alone they
are not in their attitude towards their "suppliers" of
inventory, without which, they are but a web page.

I strongly suggest, and it would work, that you pull
any ad inventory you supply. If enough do it, like the
stock market, it will drive the value of our inventory
up. but if we are willing to give away the inventory,
well then, we lie in the bed we made huh?

Wayne Browning





Received on Wed Jan 10 2001 - 09:26:37 CST