Re: Specialized mini-markets

From: Dan Stevens <vivanaut_at_mindspring.com>
Date: Wed 10 Jan 2001 10:53:37 -0500

WALT DIBBERN <dibbern_at_dibbern.com> WROTE:
> What we're asking is: will advertisers take a look at
> tiny audiences if they're highly qualified? Is there a
> trade between quality of audience and just jumbo
> numbers? Or do they consider only tens or hundreds of
> thousands of impressions?

We are neither experienced nor wise, but yes, we are
interested in advertising to a specialized market. We
are in the beginning steps of promoting a new MP3
artist on MP3.com. We are interested in learning about
click-through advertising that has worked for other
musical folks. Our focus will be members of the
healing community, new-agers, and college students (not
our niche, but many of them have broadband) and anyone
interested in gentle, emotionally healing sound.

Dan Stevens, for
Peter Sky





Received on Wed Jan 10 2001 - 09:53:37 CST