Re: Email Marketing Response Rates

From: Stuart Hochwert <shochwert_at_myfree.com>
Date: Wed 10 Jan 2001 10:59:48 -0500

COLBY HOWELL <howell_at_corp.ru4.com> WROTE:
> I am looking for _recent_ average response rates to
> email marketing (opt-in and unsolicited). Does anyone
> have any suggestions where to find these for free?

First, there is probably no such thing as "average"
response rates. Direct mail professionals (my
background) laugh at the "2%" response rates quoted for
direct mail. Your actual response rate will depend
upon lists selected, offer, premium, creative, and
price as the major factors.

On to e-mail marketing: Our firm ONLY deals in opt-ion
marketing. In fact, we ONLY deal in double opt-in
comnfromed subscribers. Some 4th Quarter 2000 Response
Rates - click thru or actual order rates - we saw
included:

- Credit Card Offers - under 1% to 2.8%.
- Free Download Offers - 1% - 6.2%
- Free Non-Download Offers - 1.1% - 12%
- Long Distance Offers - .0025% - 1.5%

As you can see there is a wide range. It really
depends on the creative, list, premiums offered, etc.
Hope this helps!

Stuart Hochwert, shochwert_at_myfree.com
MyFree.com LLC, 3400 Dundee Road, Suite 236, Northbrook, IL 60062
847-205-9320 Main 847-205-9340 Fax
184th Most Visited Web Property (PC Data Online, 10/00)
Over 3,200,000 opt-in newsletter subscribers, www.MyFree.com





Received on Wed Jan 10 2001 - 09:59:48 CST