Hi everyone,
After running a Google AdWords campaign for a week,
we've seen excellent results. We are receiving an
overall 9% CTR for our client's generic search terms
and competitor's names. Additionally, using post click
behavior tracking, we have determined that keyword
search advertising does not only bring excellent click
thru rates, but also excellent return on investment.
More Google Benefits:
* We're running a campaign on Yahoo for the same client
and the Google text boxes ($13 CPM) are pulling a
HIGHER click thru that the Yahoo banner ads ($60 CPM)!!
* Realtime, simple reporting, buy adjustments and
creative changes.
* No need to run a test campaign because we're not
locked into an Insertion Order!
* We don't have to put up with pushy ad reps trying to
talk us into buying more space on their site or within
their network... this is worth every penny!
I highly suggest trying the Google AdWords program is
you are interested in testing the effectiveness of
keyword search term advertising.
Thanks,
Loren Baker
Manager, Marketing & Strategic Planning
WebAdvantage.net
http://www.webadvantage.net
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Received on Thu Jan 11 2001 - 08:54:32 CST
