Re: Specialized mini-markets

From: Dilip DaSilva <dilip.dasilva_at_tribalfusion.com>
Date: Fri 12 Jan 2001 11:26:21 -0500

WALT DIBBERN <dibbern_at_dibbern.com> WROTE:
> Are advertisers interested in specialized mini-markets?
> What we're asking is: will advertisers take a look at
> tiny audiences if they're highly qualified? Is there a
> trade between quality of audience and just jumbo
> numbers? Or do they consider only tens or hundreds of
> thousands of impressions?

We are trying to build a hierarchy of specialized
mini-marketplaces for the banner advertising space.
Definitely take a look at what we are doing. I think
you would need to have substantial inventory for each
mini-marketplace. In addition to inventory, you would
need to make it easy for advertisers to browse the
inventory you have available and make it easy for them
to test the marketplace. Offering mini-markets is a
little like a supermarket offering many types of
produce. If you don't let the customer walk down the
aisle, see what you have to offer, and let them try it
out, it is unlikely they will buy those delicious
Granny Smith apples you have for sale. I definitely
believe advertisers are interested in specialized
mini-markets - just take a look at magazine
advertising.

Dilip DaSilva
http://www.tribalfusion.com





Received on Fri Jan 12 2001 - 10:26:21 CST