Re: Search Engine Domains
PAUL VIARENGO <viarengo_at_earthlink.net> WROTE:
> Dot com being the obvious choice of first level
> domains, if a pure Web based company has a site that
> is an information portal, and a desired domain name is
> not available in .com , however it is available in
> .net, should the company take the .net with the ideal
> name OR settle for a less desirable .com name?
Paul,
I urge you to avoid the route of getting a dot-net
address instead of a dot-com. They don't refer to the
whole industry as "dot-com" for nothing: it's the
standard everyone has come to expect. I've spoken to
more than a dozen companies that went the dot-net
route, and they all regretted it. Inevitably, a large
number of your users are going to go to the dot-com
domain by mistake. Just imagine if a competitor buys
the dot-com address and starts using it. For a user to
have to resort to a search engine to find your site is
a marketing black hole. I curse any site I'm trying to
find that doesn't take the most obvious extension of
their name as a dot-com domain. In my book on
e-marketing, I have a whole chapter about Domain
Branding, and this is one of the key snafus I mention.
Rick E. Bruner VP of interactive marketing research
IMT Strategies http://www.imtstrategies.com
203 705-6536 rick_at_imtstrategies.com
Author "Net Results 2: Best Practices for Web Marketing"
http://www.amazon.com/exec/obidos/ISBN=0735710244/executivesummaryA/
Received on Mon Jan 15 2001 - 12:48:26 CST
