Re: Ouch! - From 60% to 40%

From: Linda Hammer <seeking_at_veriomail.com>
Date: Mon 15 Jan 2001 14:07:56 -0500

BRANDI JASMINE <brandi_at_brandijasmine.com> WROTE:
> There is no motivation for them to sell ads for me if they can
> stick their house banners there free of charge. I am
> still looking for a good advertising partner - any
> recommendations?
>
> Also I am sure this falls under "FAQ" - but does anyone
> know what the going rates for banner ads are at
> present? I have been quoted everywhere from $5 to $20
> CPM, but was looking for a more definitive source.

    --Those of you who know me, know that I am not a
big fan of national ad agencies. I'm sick to death of
long distance companies giving me the "that is not the
kind of campaign we are running". Do you want to make
money or not?! If my site reunites people, they become
chatty cathies, and, well, duh, you make money! That's
just friggin basic in my book.

    --Tell you what, I'll yank Engage's banners off my
site overnight if any of you want to put one up at a
$5.00 cpm. My logs are on my site, my demographics are
in my media kit - and my visitors can be far more
determined than any one of your sites. People post
messages like "I'm looking for graduates of the class
of '71" - you know their age, they sign it "Sherry",
you are fairly sure it is a female, if that is a
college class, you know they are educated. I don't
post those messages, people do it directly, don't
believe me, email one of them - any one of them - just
don't solicit them!

    --You can bet your sweet bippy your product will
get sold. Now, I'm not talking main frame computer
types, but sporting goods, travel related products,
basically anything that a person who advertises in, say
People's Magazine would advertise in. What's five
bucks? Give it a shot. If you only sold one product,
wouldn't it be worth it? My visitors are very loyal to
me. I don't charge them, I simply say if you have a
need for my advertisers services, please use them over
any other company. And they do!

    --Hell, I'll even take it on faith, just give me
your banner! I'm so tired of getting screwed by ad
agencies I could scream, but I'll give it one more
shot. You can even pick the page! I'm getting a bit
aggressive, heck, I may even start my own damn agency!
I do an awful lot of off line promotional things. But
for starters, let's just give this a shot. Any takers?

Linda S. Hammer
The Seeker, Reuniting America!
http://www.the-seeker.com
linda_at_the-seeker.com





Received on Mon Jan 15 2001 - 13:07:56 CST