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Re: Banners and Cheating

From: Michael Martinez <Michael_at_xenite.org>
Date: Wed 17 Jan 2001 21:57:12 -0500

DANIEL WILSON <danni_at_progressiveideas.org> WROTE:
> I feel that one of the largest problems with banners vs
> other mediums is the fact there so easy to cheat.

[snip -- he forced pages out of frames to disable
cooperative webmaster cheating]

> Maby if the banner networks incorporated such features
> they would also eliminate the problem?

Time for a reality check. Did you use Javascript to
force the pages to jump out of the frames? If so, you
have a potential problem.

I'm carrying ads for one company right now (besides my
own internal promotion networks). They are using
Javascript to serve their ads. Tomorrow/Tuesday I'm
going to share with them the joyful news that my user
community is now starting to disable its Javascript so
that they can see my pages again. Goodbye ads!

This will hurt me as well as the company sending the
ads, not to mention the advertisers. The decision to
serve ads via Javascript may not have been a bad one,
but now that the ads are causing severe problems for my
visitors they have realized (and are spreading the word
among themselves) that turning off Javascript fixes
the problem.

Your frame-jumping won't work if you're relying on
Javascript and people start visiting the free pages
with Javascrpt turned off. And it appears my
Javascript ads are forcing my visitors to do just that.

Science Fiction and Fantasy
info_at_xenite.org
http://www.xenite.org/





Received on Wed Jan 17 2001 - 20:57:12 CST


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