Re: Email response rates

From: Janet Fouts <fouts_at_foggy.com>
Date: Thu 18 Jan 2001 14:48:16 -0500

COLBY HOWELL <howell_at_corp.ru4.com> WROTE:
> I am looking for _recent_ average response rates to
> email marketing (opt-in and unsolicited). Does anyone
> have any suggestions where to find these for free?

Colby,

It depends on how accurate tghe reporting is, but we've
found around 3-6% to be the average. Rich media ads,
particularly interstitials seem to get better
responses. We've posted a whitepaper (in PDF format) on
our site at http://www.tatu.com/RICH_MEDIA_REPORT.pdf
with the latest statistics on Rich Media advertising,
which might be useful.

Best,

Janet Fouts
Tatu Design
415.285.4929
Rich Media Delivers!





Received on Thu Jan 18 2001 - 13:48:16 CST