Re: Google success story

From: Havah Hope <havah_at_aperfectdealer.com>
Date: Fri 19 Jan 2001 15:21:00 -0500

THOMAS KORTE <thomas_at_moreover.com> WROTE:
> I want to share a great online advertising experience
> with this list. ... we had an average of 8.6%
> click-through rate. We optimized the search terms
> ... and hit an average of 10.21%

TO WHICH BORIS KONTSEVOI <arch_at_ok.cz> REPLIED:
> It's really unbelievable. Probably it's just "election"
> and news. It was the most hot topic that days! Our
> experience with Google AdWords was about 0.6% CTR only
> with average cost ~$2.20 per visitor. Approximately the
> same like usual banner ads!
>
> It would be interesting to know experience of others in
> this list.

Our Google Adwords ads are getting a click-through rate
of between 1% for non-targeted keywords like "shoes"
and "running shoes" and 5-10% for targeted keywords
like "New Balance Shoes" and New Balance Running
Shoes".

Havah Hope
Internet Alliances Manager

Your Favorite Shoes at Your Favorite Prices
http://www.aperfectdealer.com - New Balance Athletic Wear
http://www.aperfectsandal.com - Birkenstock Sandals
http://www.aperfectboot.com - Dunham Boots and Shoes
For all the latest health and fitness information:
http://www.aperfectdealer.com/nbnews/





Received on Fri Jan 19 2001 - 14:21:00 CST