Re: Is Google wrecking the AdWords program?

From: Wayne Kessler <wayne_at_penncen.com>
Date: Fri 19 Jan 2001 15:28:50 -0500

LOREN BAKER <loren_at_webadvantage.net> WROTE:
> We just received this e-mail from Google yesterday,
> they are expanding the positions of their AdWords
> program from 3 to 8!
>
> I feel that this will lead to a dramatic fall in ad
> response and advertiser satisfaction that has
> established Google as a positive and advertiser
> friendly medium. What do you think about this??

Seems to me that the only folks this might hurt are the
ones that are buying very generic terms, such as cars
or loans. Try as I might, I have a very difficult time
finding generic Google searches that even load two ads.
Click-thru success is all in the targeting.

Is it just me, or has Google just recently added the
news links at the top, targeted by the search, that
compete for the visitor's attention as well? I'm more
concerned about that - doesn't look, at this phase, as
an incentive to increase usage of Google, but does seem
to be just one more competitive link against my paid
advertising.

Wayne Kessler
Political Site of the Day
http://www.aboutpolitics.com





Received on Fri Jan 19 2001 - 14:28:50 CST