Re: Available banner exchanges

From: Chris Young <Chris.Young_at_Securicor-eSolutions.com>
Date: Mon 22 Jan 2001 13:50:47 -0500

Nelson,

Forget the banner exchanges for the following reasons:

1. You will not have much control over the sites
that your banner ad appears on so targeting the right
eyeballs is difficult

2. Your ad will not appear as many times as the
ads you are hosting (typically 2 of your ad will be
shown for every 3 of theirs) so there is more chance of
someone leaving your site via a banner than visiting
your site via your banner

3. It is far more cost effective to pay for
targeted banner placement and either remove the banners
completely from your site (many of your visitors will
be VERY pleased to come a cross a site that DOESN'T
have banner ads and may well stay around for longer!)
or at least get paid for placing them

4. Don't even think about banner ads until you
have exhausted search engine placement, free and paid
(e.g. GoTo.com), far more cost effective

Hope this helps!

Thanks,
Chris Young,
www.WhichAffiliate.com
Find the right affiliate program for your web site





Received on Mon Jan 22 2001 - 12:50:47 CST