Re: Is Google wrecking the AdWords program?

From: Jim Novo <jimnovo_at_sprintmail.com>
Date: Tue 23 Jan 2001 12:40:02 -0500

WAYNE KESSLER <wayne_at_penncen.com> WROTE:
> Is it just me, or has Google just recently added the
> news links at the top, targeted by the search, that
> compete for the visitor's attention as well? I'm more
> concerned about that - doesn't look, at this phase, as
> an incentive to increase usage of Google, but does seem
> to be just one more competitive link against my paid
> advertising.

These "overbanners" looked like a new feature to me as
well, and I have not heard anyone singing their praises
as I have on the AdWords program. I'd guess searchers
are "used to" that approach from other engines and
largely ignore them. As with many things interactive,
the newness wears off after a while and response drops.
We should all expect the same to happen with AdWords
over time.

But for now, I share your concern with too much clutter
and will be watching my AdWords reponse rates like a
hawk.

Jim

Jim Novo mailto:jim_at_jimnovo.com
Customer Valuation, Retention, Loyalty
Author:Turning Customer Data into Profits
http://www.jimnovo.com





Received on Tue Jan 23 2001 - 11:40:02 CST