Re: Available banner exchanges
CHRIS YOUNG <Chris.Young_at_Securicor-eSolutions.com> WROTE:
> 1. You will not have much control over the sites
> that your banner ad appears on so targeting the right
> eyeballs is difficult
>
> 2. Your ad will not appear as many times as the
> ads you are hosting (typically 2 of your ad will be
> shown for every 3 of theirs) so there is more chance of
> someone leaving your site via a banner than visiting
> your site via your banner
>
> 3. It is far more cost effective to pay for
> targeted banner placement and either remove the banners
> completely from your site (many of your visitors will
> be VERY pleased to come a cross a site that DOESN'T
> have banner ads and may well stay around for longer!)
> or at least get paid for placing them
>
> 4. Don't even think about banner ads until you
> have exhausted search engine placement, free and paid
> (e.g. GoTo.com), far more cost effective
Hey Chris:
I have to agree with some of your points and disagree
with others about most Banner Exchanges. We addressed
a number of your concerns when we built ZoneSwap
(http://www.ZoneSwap.com).
We created over 2,000 "zones" for webmasters to decide
precisely what types of sites they want their banners
displayed on. You get to pick a very narrow "zone" for
your site so you only get relevant ads too. Since the
banner traffic is relevant to each "Zone", our
click-through rates have been very good, over 1%. for
most sites, and that includes "bottom of the page"
placements.
With the incredible meltdown in CPMs the ad networks
are paying and 50-95% default, non-paying ads, it makes
sense to start building up quality traffic again
instead of serving default ads.
Frank Hazzard
ZoneSwap ZoneMaster
ZoneSwap: The FREE Target Banner Exchange
http://www.zoneswap.com
Received on Wed Jan 24 2001 - 18:02:06 CST
