Re: Available banner exchanges
Nelson,
Forget the banner exchanges for the following reasons:
CHRIS YOUNG <Chris.Young_at_Securicor-eSolutions.com> WROTE:
> 1. You will not have much control over the sites
> that your banner ad appears on so targeting the right
> eyeballs is difficult
I do not agree most banner exchange provide good targeting
information
> 2. Your ad will not appear as many times as the
> ads you are hosting (typically 2 of your ad will be
> shown for every 3 of theirs) so there is more chance of
> someone leaving your site via a banner than visiting
> your site via your banner
What about the sites that do not get any traffic they
will not have any banner displayed whatsoever?
> 3. It is far more cost effective to pay for
> targeted banner placement and either remove the banners
> completely from your site (many of your visitors will
> be VERY pleased to come a cross a site that DOESN'T
> have banner ads and may well stay around for longer!)
> or at least get paid for placing them
Most banner exchanges are FREE so you cannot be more
cost effective. Of course you can always-paid Yahoo
$70,000.00 a week or more for banner advertising
> 4. Don't even think about banner ads until you
> have exhausted search engine placement, free and paid
> (e.g. GoTo.com), far more cost effective
See above banner exchanges are free and some of them
provide very good service like free banner design and
customized corporate screen saver and more
I do not hope I know that this will help
regards
wlodek
Received on Wed Jan 24 2001 - 18:07:27 CST
