Re: Launching a new browser window

From: Rob Frankel <rob_at_robfrankel.com>
Date: Thu 25 Jan 2001 13:28:14 -0500

STEFANIE OLSEN <stefanieo_at_yahoo.com> WROTE:
> Is anyone noticing that a lot of sites are starting to
> trigger a new browser window when you leave the site? I
> noticed this on the Jobsonline.com site and it seemed
> like the technique porn sites use to keep you at the
> site? Can anyone talk about this technique?

Didn't realize it was a trend but I always have advised
clients to do this as defense against losing visitors.
After all, if you work that hard to get people to your
site, why would you give them an easy escape? A new
browser window allows them to come back if what they
clicked disappointed them.

Rob Frankel, http://www.RobFrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X: How to
Build A Big Time Brand on the Web or Anywhere Else" & "The Frankel
Tapes -- Volume One" on sale now at http://www.RevengeOfBrandX.com





Received on Thu Jan 25 2001 - 12:28:14 CST