Re: Google success story

From: Christian Damsen <cdamsen_at_hotmail.com>
Date: Thu 25 Jan 2001 14:05:52 -0500

I encourage all of you to look at Ask Jeeves' Text
Sponsorship program. This is the original
self-serving, auction based, text advertisement service
that preceded Google's AdWords. The main advantage
between TS and AdWords, is TS is not only on Ask
Jeeves' properties (Ask.com, DirectHit), but also
across their syndication network which includes Go2Net,
MSN, Bomis, and many more. You benefit from far
greater reach. In addition, TS is auction-based and
starts at a $5 cpm. So it merries the Goto and AdWords
model. I have used TS and have enjoyed great success.

I also question AdWords' move from 3-8 positions. It
seems that they still have very few advertisers
signing up. I typed in popular search terms such as
travel, computers, gifts, cheap tickets, and didn't see
any Adwords sponsors.

Cheers,

Chris Damsen





Received on Thu Jan 25 2001 - 13:05:52 CST