Re: Launching a new browser window
STEFANIE OLSEN <stefanieo_at_yahoo.com> WROTE:
> Is anyone noticing that a lot of sites are starting to
> trigger a new browser window when you leave the site? I
> noticed this on the Jobsonline.com site and it seemed
> like the technique porn sites use to keep you at the
> site? Can anyone talk about this technique?
Hi Stephanie,
This visitor model is called an "exit window" and is
most popular among porn sites who usually charge on a
CPC pricing model. Several gaming and work related
sites have also adopted this model. I recently got an
exit window when I opened an email from Hotmail that
took me to Uproar. We've found these to be pretty
effective when you consider the CPT (cost-per-transfer)
is often under $.20 per transfer. Obviously this is
also more obtrusive then a daughter window, so the
publishing site may offend users unless it is seen as a
consistent part of the user experience, the conversion
rates are also much lower. Third party tracking is
still possible post click/transfer by placing a
click-command on the landing page to track subsequent
activity. Worth a test!
Adrian Funnell
Director of Strategic Media
Beyond Interactive
afunnell_at_gobeyond.com
http://www.gobeyond.com
WAP-site: wap.bimoble.com
Received on Fri Jan 26 2001 - 08:57:59 CST
