Re: Ouch! - From 60% to 40%

From: John Gaskill <gm_at_info-central-usa.com>
Date: Fri 26 Jan 2001 10:08:17 -0500

BRAD JENSEN <brad_at_elstore.com> WROTE:
> What we need is an ad banner ebay, where oyu can list
> your site inventory and your target market, then people
> bid on you.
>
> The problem is trust of course. I say my site is all
> left-handed sheep shearers, but it's really
> right-handed cow cuddlers. So I sell you ad impressions
> at a high CPM that do you no good at all.

The solution to this "problem" is that the prospective
buyer visits the site offering the market and checks to
see if the available content seems to match what is
being offered.

I have no doubts that an informed buyer would be able
to tell the difference between content for "lefty sheep
shearers" vs "righty cow cuddlers."

BRAD JENSEN <brad_at_elstore.com> WROTE:
> One answer is pay-per-click, where both sides are
> rooting for the same results.
>
> The best idea is the one I already mentioned. I'll do
> it if someone who has diverse banner inventory will
> team with me. It's the intelligent ad banner network,
> where the ads are placed on either catagorized or
> general sites, then the ad server software itself picks
> which sites to roll the ad out on, based on the dynamic
> response.

A better idea if for site operators with an audience to
market direct to buyers of audiences. A direct deal at
60% of the going rate is a better deal for both
advertiser and web site than for a web site only
getting 40% of the 100% paid by the advertiser to a
network.

The same money buys 66% more impressions or click
throughs and the advertisers gets those impressions to
an audience they want.

Other thoughts, criticisms?

Network folk, please don't throw any bottles,
tomatoes are messy, but less lethal.

Regards all,

John Gaskill
gm_at_info-central-usa.com





Received on Fri Jan 26 2001 - 09:08:17 CST