CNET changes advertising...we should follow

From: Ramon Ray <>
Date: Fri 26 Jan 2001 11:25:52 -0500

Take a look at the following from
comments follow

CNET Gives Web Ad Design A Makeover

The banner ad, that ubiquitous rectangle stripped
across the top of Web pages world-wide, is getting a
makeover.With click-through rates down to a dismal
0.5%, CNET Networks will introduce new Web ad designs
by next week, The Wall Street Journal says. San
Francisco-based CNET hopes the changes will encourage
advertisers and agencies to embrace the Internet as a
promotional vehicle. The new designs will change the
shape and size of ads and provide more animation and
fancy graphics. CNET also intends to change the way
users interact with advertisements. Rather than
clicking on the ad and being transported to an
advertiser's site, the user can stay on the same page
and pull up detailed information within the

If publishers want to encourage more
advertising....steps like CNET as taken above are what
is needed. It's not enough to have the status quoe
anymore, but advertisers demand results, we (content
publishers) need to give it to them.

Online advertising is not dead, but we should sure
shake it up a bit.

Take a look at your Web site...are the ads boring and

1) Put some ads up their that keep the user, in the ad
2) Put up ads that really catch the eye. You don't want
   thousands of ads blinking all over your Web site, but
   make them glisten
3) When users scroll down your Web page....does a
   premium ad scroll with them?

Ramon Ray,,
Small biz tech editor & analyst
Small biz tech news, information, analysis
"Small Business Technology Report"
"Technology and Your Business"

Received on Fri Jan 26 2001 - 10:25:52 CST


With an archive of more than 14,000 postings, since 1996 the Online Advertising Discussion List has been the Internet's leading forum focused on professional discussion of online advertising and online media buying and selling strategies, results, studies, tools, and media coverage. If you wish to join the discussion list, please use this link to sign up on the home page of the Online Advertising Discussion List.


Online Advertising Industry Leaders:

Local SEO with Video
Houston SEO
Austin Web Design

Add your company...

Local SEO with Video


Online Advertising Discussion List Archives: 2003 - Present
Online Advertising Discussion List Archives: 2001 - 2002
Online Advertising Discussion List Archives: 1999 - 2000
Online Advertising Discussion List Archives: 1996 - 1998

Online Advertising Home | Guidelines | Conferences | Testimonials | Contact Us | Sponsorship | Resources
Site Access and Use Policy | Privacy Policy

2323 Clear Lake City Blvd., Suite 180-139, Houston, TX 77062-8120
Phone: 281-480-6300
Copyright 1996-2007 The Online Advertising Discussion List, a division of ADASTRO Incorporated.
All Rights Reserved.