Re: What are your CTRs, everybody?

From: Michael Martinez <Michael_at_xenite.org>
Date: Mon 29 Jan 2001 16:24:43 -0500

ILONA JERABEK <ilona_at_queendom.com> WROTE:
> I am curious to know what the real click through rates
> are on your sites. What do you think plays a role,
> besides (but not excluding) the placement and size? How
> do you think that quality of content affects the CTR?

For my internal banners, the click-throughs are in the
1-3% range. They aren't usually so good for external
content.

I think relevance has more to do with CTR than anything
else. If the banner looks like it's promoting content
similar to what is on the page, people are more likely
to click on it.

I've seen some weird banners the last few months which
say absolutely nothing and which might have nothing.
I mean, there was one wholly black banner I saw. I
didn't click on it. I've seen a banner with a red
circle, a banner with a woman on it. What are these
banners supposed to be doing?

So, banner design is still a factor, too. But above
all I think relevance to the content on the page is
most important.

Science Fiction and Fantasy info_at_xenite.org
Visualizing Middle-earth, a book for all Tolkien fans
http://www.xenite.org/
XENITE.org





Received on Mon Jan 29 2001 - 15:24:43 CST