Re: What are your CTRs, everybody?

From: Leon Mergen <solatis_at_solatis.com>
Date: Mon 29 Jan 2001 16:43:14 -0500

ILONA JERABEK WROTE:
> I am curious to know what the real click through rates
> are on your sites. What do you think plays a role,
> besides (but not excluding) the placement and size? How
> do you think that quality of content affects the CTR?

Our click thru rates for untargeted campaigns are
somewhat 250:1 , and for targeted campaigns it is about
50:1 ....

RichMedia ads always perform better, especially the
java applets and the flash animations...





Received on Mon Jan 29 2001 - 15:43:14 CST