Re: Email List Sponsorships
BRANDI JASMINE WROTE:
> Here is a subject I have not seen in recent archives
> ... email advertising. I maintain a list which is
> published daily. Right now we have over 2,800
> subscribers ... how big does that list have to be
> before it becomes a marketable commodity for ads or
> sponsorships? What rates are common for email
> advertising "banners"?
Hi brandi:
I can't speak for anyone else, but on FrankelBiz
(http://www.FrankelBiz.com), I charge $1,000 per week
for a three line ad. We only have a few thousand
members, but advertisers love the huge response rates
they get from our qualified members -- 25% to 40% is
not uncommon.
I never charge CPM, because I believe that advertisers
want results, not impressions.
I should also point out that I probably turn away more
advertisers than I accept, often because the
advertisers just aren't brand-compatible with the
list. I think that kind of scrutiny is what
contributes to the high response rates -- readers know
that if it clears our high hurdles, it must be worth
investigating. It's that brand thing again.
Hope that helps.
Rob Frankel, http://www.RobFrankel.com
Big Time Branding Guy and Author of "The Revenge of Brand X: How to
Build A Big Time Brand on the Web or Anywhere Else" & "The Frankel
Tapes -- Volume One" on sale now at http://www.RevengeOfBrandX.com
Received on Mon Jan 29 2001 - 15:49:59 CST
